Find your dream job and help save the planet

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Find your dream job and help save the planet in one of the happiest places on earth

That is the promise that we, together with the industrial powerhouses of northern Sweden, are making to global talent, as we join forces to launch MindDig, a new talent recruitment platform, focused on bringing the best minds together to decarbonize the impossible.

Industrial and research powerhouses of northern Sweden, including Mobilaris, LKAB, SSAB, Northvolt, Boliden, Skellefteå Kraft, H2 Green Steel, Vattenfall, and Luleå University of Technology are combining forces to challenge the narrative about what is possible as we seek to decarbonize everything from steel, raw materials, batteries, servers, fuels, and the electric grid. But to do this, we need talent. And a lot of it. That is where MindDig comes in, a new digital platform aimed at attracting and retaining the best minds in the world to enable the mission to decarbonize the impossible.

Historic Investment to Save the Planet

More than 120 billion Euro is being invested in northern Sweden, by both public and private entities, in a concerted effort to bring green industrial breakthroughs, including the world’s first fossil-free steel, the world’s greenest batteries, the world’s greenest raw materials extraction process, and the world’s greenest servers, to the global market at scale. Within 5 years, more than 25,000 people, are needed to realize the success of this ambition and enable Sweden and Europe to meet and exceed their collective climate change goals.

This recruitment effort began more than two years ago with the T25 Initiative (Talent 25,000), created by the leading employers of northern Sweden. This informal coalition of companies is working together to innovateour respective industries and transform this region into the world’s most impactful green industrial supercluster.

The MindDig platform informs its users that we have a mere 9 years to reduce global emissions by 50% if we are to limit global warming to 1.5°C. Industrial emissions, particularly those that resist electrification, are a significant portion of total emissions – more than 30% – and encompass the most difficult part in the fight against climate change

The Promise of Purpose & Quality of Life

The next step for the T25 coalition is the launch of – a recruitment and regional development platform. MindDig was developed by Markus Gustafsson, an investor, former PR executive, and native of northern Sweden, and his American cofounder, Chana Svensson, an attorney and entrepreneur and someone who has already made the immigrant journey MindDig and the T25 companies are asking 25,000 others to make. 

The MindDig platform puts talent first, and asks: What would entice a person to move to a new region or country? The answer, Svensson believes, “is not just jobs. People want to be a part of something – they want purpose. And we are offering anyone and everyone who wants to be part of this historic effort to rethink industrial processes and fundamentally change the way we build and power our future to join us, in whathappens to be one of the happiest places on earth.”

The homepage of MindDig’s platform gets straight to the point – the companies of northern Sweden are attempting to
decarbonize some of the most difficult industrial processes in an effort to reduce global emissions. The page also includes a short
film showcasing the companies that are part of this “green revolution

If we are to succeed in bringing 25,000 new residents to this region, the total number will be closer to 100,000 because for every new industry job, others must be created in sectors that service a growing populace from waiters to teachers to doctors and nurses. That number means there simply are not enough Swedes to fulfill this need, although T25 is encouraging all Swedes who want a new career or who want to be part of the green transformation to take the trek north and join the initiative.

As a result of the likely global nature of the talent, MindDig showcases not only all the jobs available at its industrial partners, but also information about the quality of life in Sweden and its robust social welfare system, including its universal healthcare and education (including free college tuition), 480 days of paid parental leave (that can be split between parents), at least 5 weeks of paid vacation, and 120 days of paid leave per year granted to parents to take care of sick children. “We are no longer competing just with each other for the best talent in northern Sweden or even the Nordics, ”says Grete Solvang Stoltz, Senior Vice President of HR and Sustainable Development at LKAB, “we need to compete with the most dynamic regions in the world. And to do that, we must work together and show the global talent pool why this is one of the most incredible places on earth for working professionals, families, and especially women.”

The Lifestyle page of MindDig’s platform illustrates what life is like in northern Sweden, showcasing that it is more than just long winters and snowstorms. It’s a beautiful and diverse region, with all four seasons and a comprehensive social welfare system that creates an unmatched quality of life for its residents. 

Sharing Talent for a Greater Purpose

The companies have also all agreed to invite new talent that they cannot hire immediately, for whatever reason, to join MindDig and learn about the other industries in the region – a unique feature MindDig calls “Talent Recirculation.” As Gustafsson explains, “the impetus behind the idea in sharing talent is that if a person is interested in moving to northern Sweden, we don’t want to lose them just because their first option didn’t materialize. There are a lot of employers in this region, and everyone who wants to take part in the green industrial transformation is welcome.” 

And as the MindDig team says: “We have 100,000 jobs, 9 years to save the planet, and more money than we can spend. Are you in?”

For more information or to join, visit


MindDig – Save the Planet 

Watch how the companies of the Swedish Arctic are transforming entire industries and decarbonizing everything
from raw materials to steel, fundamentally changing the way we build and power our future.


MindDig – Life in the Swedish Arctic

Snow blizzards. Check. Long winters. Check. But we also have 24-hour sunlight all summer long, unparalleled skiing and hiking through breathtaking mountainous regions that stretch from the Arctic Circle toward southern Sweden.